An unguarded remark from an UKIP constituency official in Thanet South set off another round of speculation about Nigel Farage and his interest in standing in the target seat of Thanet South in 2015.
But no-one seems any the wiser about whether he will apply for the seat - or has already - despite the assertion, reported in the Financial Times, that it was "the worst kept secret" in Thanet.
Separating fact from fiction is rather tricky and UKIP has not helped itself by the ambiguity of statements hurriedly put out at the end of last week.
The local UKIP association had been expected to announce a shortlist of would-be candidates on Friday.
It didn't and offered as explanation that it had received a number of late applications for the candidacy that meant it would now have to carry out a fuller shortlisting exercise, whittling them down for a final hustings meeting on August 26.
In answer to the question about whether Nigel Farage had thrown his hat in the ring, UKIP evaded a direct response by saying that nominations had continued to come in and the selection process was continuing. In the absence of a straight "yes he has" or "no he hasn't" you can understand the subsequent confusion.
What does seem rather odd is that the local party had a plan to reveal its shortlist on Friday but seemed to have been steered away from doing so by the national party, which was possibly concerned that if, as predicted, Nigel Farage is to apply the selection would become a coronation rather than a contest.
That, of course, is still the likely outcome: it is stretching the imagination to conceive a situation where party members faced with a shortlist that includes the party leader would opt for someone else. It makes the claim that there had been a late flurry of applications less credible - given the steady drip drip of hints and speculation about the leader's intentions.
Even if you subscribe to the theory that there is no such thing as bad publicity, this rather messy turn of events has not been UKIP's finest hour.
Although I doubt local actvivists and party members will mind terribly if, come August 26, Nigel Farage is confirmed as the prospective candidate for Thanet South.
But we will have to wait until then to find out.