We were promised that the Conservatives would blitz Rochester and Strood with the party's big hitters and hundreds of activists and for once, no-one can accuse a political party of breaking its pledge.
The frenzy of activity will reach a new level this weekend when the Conservative machine deploys a reported 1,000 activists to Kent to drum up support for a still unknown candidate.
Buses will be bringing down this army from London to distribute leaflets, knock on doors and generally remind us - as if we needed to - that there is a byelection going on.
There is every chance that they will bump into Ukip activists, who are doing much the same with supporters coming from outside the county to rally behind its candidate.
For the Conservatives, this strategy is all about signalling that - unike Clacton - they will not roll over and are going to be putting up a fight to stem Ukip's purple wave. It is as much about the deep loathing for Nigel Farage as it is for defector Mark Reckless.
And there is clearly no love lost between the Ukip leader and Mr Cameron, who said that if voters plumped for Ukip "all they are doing is giving Nigel Farage the chance to have a long gloat in the pub."
Much of this activity is designed for media consumption, of course, but you do wonder if the high-intensity strategy might prove counter-productive if it carries on at such a velocity until November 20.
For the Conservatives, the risk is that while it will be effective in shoring up support from core supporters, it gives the impression that it is concerned about the outcome. Cameron's own personal involvement means that if Ukip does produce a coup, his leadership will come under the spotlight. I suspect that the game plan is as much about trying not to lose badly as it is about trying to win.
The other risk is that the scale of activity only serves to remind supporters of other parties lacking similar battalions of activists (and deep pockets) that there is an election going on.
Still, anyone who does not like politics or politicians may be advised not to answer the door for the next four weeks.
The Conservatives deserve some credit for opening up its selection process to all voters in Rochester and Strood, although the compressed timetable has rather limited the amount of time for residents to get to know the two who were shortlisted well.
Its big event was the hustings meeting this week in the Rochester Corn Exchange, which was open to everyone. That is everyone but not journalists from the national media.
They were kept out as party managers had decreed that only local media could attend, which meant myself and Radio Kent.
This provoked some tension behind the scenes, with Professor Tim Luckhurst from the Centre For Journalism,- who chaired the event, along with invited guest Dr Sarah Woolaston MP, suggesting unsuccessfully that the ban be reconsidered.
It wasn't and the net result, unsurprisingly, was that the national media turned away at the door rmade the ban the focus of their reports rather than what was said at the meeting.
And to rub it in, managed to get a transcript of the event anyway.
In fact, both candidates acquitted themselves well and had interesting things to say, not least on immigration.
Whoever gets the nod will be in a high-pressure political cauldron for four weeks and under forensic scrutiny from the media.
This week's hustings could have been useful acclimatisation.
Professor Luckhurst says the Conservatives made a mistake in having only selected media present.
"I believe the Conservative Party’s decision to exclude from the hustings journalists from national newspapers and broadcasters was foolish and entirely unnecessary. Freedom of speech is a core democratic principle and no political party should restrict it.”
When Labour leader Ed Miliband turned up in the County Town of Maidstone last year for the county council election campaign, he did so to demonostrate that there were no "no-go" areas for the party.
It's early days but in comparison to Ukip and the Conservatives, Labour appears to be taking a low key approach to the fight for Rochester and Strood. No single comment has come from a senior member of the party's leadership about the election to date.
Perhaps it is waiting for the Conservative bandwagon to run out of puff.
You can't draw too much by way of portents for November 20 from a council ward by-election where only one in five voters bothered to exercise their vote but Ukip notched up a small victory in Kent this week when it romped to victory in the Sheppey Central ward in Swale.
And it was pretty comprehensive, too with the victoriuos candidate getting nearly 60% of the vote.